Audience Engagement/Data Analyst
We are seeking a creative thinker to interpret data, analyze results, and provide statistical recommendations. Develop and implement data analyses, collection systems, and other strategies that optimize statistical efficiency and quality.
Full-time position based in Reston, Virginia. Creative team-building and goal-oriented culture. Top health and benefits package.
Please send resume and cover letter to Vice President of Development, Coley Jackson, cjackson@mrc.org.
Duties & Responsibilities:
- Generate SalesForce reports and recommend optimizations
- Generate Pardot reports for various departments/managers
- Analyze Google Analytics website and email data
- Search Engine Optimization to grow and maintain organic leads
- Generate reports using Tableau and Pardot Einstein
- Point of contact/lead/coordinate Focus Groups
- Conduct routine audits of all MRC websites to optimize user experience (donations, formatics, web banners, where to place examples)
- Optimize user experience newsletters, websites
- Lead customer relations via Freshdesk, donor correspondence
- Generate ideas for grassroots and fundraising campaigns
- Strategic messaging for donor segments: non-major, major, Patriot Fund, mid-tier, lapsed
- Ongoing campaigns (repurposing direct mail content, ensuring accessible places to give at any time across all digital platforms)
- Implementation of marketing automation campaigns with rules/triggers to target potential donors for conversion or upgrade/renewals
- Manage iDonate (donation platform)
- Pull weekly, monthly, quarterly, annual data
- Data cleanliness & upkeep
- Segmentation; List building
- Lead Scoring + Grading
- Generate digital surveys to donors and most engaged leads based on scoring
- Promote best practices in data analysis and reporting
- Additional duties and responsibilities as needed to help achieve DCT and Development Team goals
Required Experience & Education:
- 1-2 years related experience or recent college graduate with relevant knowledge
- Comprehensive-level knowledge of Google analytics
- Experience with Salesforce and Pardot, or similar programs
- Freshdesk customer support software (a plus)
- Customer service for interaction with vendors and supporters
- Thorough knowledge of Search Engine Optimization
- Excellent in grammar and written communication
- Data analysis
- Strong problem solving and critical thinking
- Strong attention to detail
- Ability to prioritize and multitask