This Father’s Day, Dove's marketing has come under the influence of the PC Police.
It’s unfortunate, as their Men+Care ad is sweet and heartwarming – and gay. On the plus side, it delivers wonderfully positive messages about men that are rarely told on TV. Dads have an important role, showing emotion is good, and fatherhood begins from conception. In the words of the ad itself, “Real strength means showing you care even from the very first moment.”
The ad features candid footage of 13 men finding out for the first time that they are dads. The moment each comprehends the news is priceless. The love, excitement and genuine emotions are beautiful to behold.
However, since this is TV, the ad just wouldn’t have been complete without a gay couple embracing as they see the newborn baby boy they will soon adopt.
This isn’t surprising. Unilever, the parent company of Dove, has earned the highest score of 100 on the Corporate Equality Index, which makes it one of the best places to work in regard to LGBT-friendly policies.
Stay tuned. This is not the only pro-gay Father's Day ad we're going to see before Sunday rolls around.