GMA even featured a truck promoting Fixgunchecks.org , highlighting the parked vehicle just outside ABC studios. Ignoring ideological labels, Stephanopoulos introduced, "New York Mayor Mike Bloomberg joins us now. He's co-founder of Mayor's Against Illegal Guns and he's unveiling a new campaign today to toughen gun control."
Stephanopoulos didn't offer much in the way of tough questions. After Bloomberg cited the Tucson shooting, the murders of Martin Luther King and Robert Kennedy, the co-anchor blandly wondered, "So, better background checks?"
Highlighting undercover operatives sent to Arizona gun shows, Stephanopoulos did mildly challenge, "You went undercover down to a gun show, I guess last month in Arizona. The AG there just said it was just a PR stunt."
Bloomberg also appeared on the February 2 Andrea Mitchell Reports  and hyped Bloomberg's "mission." Mitchell attacked President Obama for having "absolutely nothing, not one word....not even a sentence" regarding gun control in his State of the Union address.
A transcript of the February 16 segment can be found below: