MRC Invades Times Square with Mammoth "Don't Believe the Liberal Media!" Billboards
February 21, 2012 – This morning, two massive Media Research Center (MRC) billboards totaling 1,684 square feet were hoisted in one of the world’s busiest pedestrian intersections – New York City’s Times Square. The objective: to hold the liberal media accountable.
advertisements, featuring the “Don’t Believe the Liberal Media!” motto,
are the largest ad buy in the MRC’s 25-year history and will be
featured for four weeks. More than 1.3 million onlookers in the highly
trafficked intersection are expected to see the billboards which are
valued at $180,000.
This iconic location has hosted ads by some of the most prestigious brands in the world, including DKNY and the New York Knicks, and it is the first placement of the MRC’s “Tell The Truth! 2012” campaign expected to total more than $5 million. Billboards with the same message are also planned for Tampa and Charlotte during the Republican and Democratic National Conventions later this year.
MRC President Brent Bozell:
is no better location for this billboard than the liberal media’s own
backyard. We promised this 2012 campaign would be the most expansive,
most exhaustive and consequently the most expensive operation in our 25
years. We will keep that promise because this is the most important
election in our lifetime and the American people are sick and tired of
the left-wing media deciding who will govern our country.”
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