The CNN anchor anticipates success for Cherys business in the United States, even though it is outsold in China by General Motors Corp. And its cars are being imported to the States by the same businessman who brought in the failed Yugo in the 1980s and whose Japanese auto partnership, Subaru, captures less than 2 percent of the U.S. market.
Worried about Chery and rival Geely, Dobbs complained about the $3.50-an-hour it costs to employ a Geely factory worker. Well, there's no problem, Dobbs said sarcastically, It's all about competition, right? Forget the living wage and a living standard.
Unfortunately for Dobbs career as a prophet of doom, Chery is considered a substandard brand to General Motors (NYSE: GM) products, which outpaces it in sales within China itself.
Vehicles manufactured by competitor Shanghai Automotive, a Chinese manufacturing subsidiary of General Motors, have done better in China than home-grown Chery. Reuters reported on January 9 that GM, which operates in a partnership with Shanghai Auto, sold 665,000 cars in China in 2005 and has taken the top spot there in terms of market share with its Buick brand.
One reason Chinese car buyers may prefer GM brands to Chery is that the Chinese companys designs may well be a cheap, illegal knockoff of American engineering. Bill Vlasic of the Detroit News reported a year ago in the Jan. 2, 2005, paper that Cherys top-selling vehicle in China, the QQ, is the subject of a bitter legal battle with GM, which charges that the small sedan is a direct copy of GM's Chevrolet Spark.
Vlasic added that the company was still considered a second-tier Chinese auto manufacturer behind Shanghai Automotive Industry Corp.'s joint ventures with industry giants GM and Volkswagen AG.
In the United States, Chery might end up being more of a cellar dweller than second-tier among American car buyers. Its arrival on U.S. shores will be courtesy of the man who gave us the Yugo.
Chery automobiles will be imported to the U.S. in 2007 under an arrangement with Visionary Vehicles, a company run by Malcolm Bricklin, the automotive genius behind Subaru and Yugo. As Bill Koenig of Reuters http://www.nysun.com/article/7177 reported on January 4, the Yugoslavian-manufactured car lasted a mere five years in the U.S. with peak sales at 50,000, while Subaru, according to a recent press release sold a total of 196,002 units in 2005, or roughly 1.2 percent of the 17 million new car sales economists predict for 2006.
CORRECTION: The article above is a corrected version of the original submission from Jan. 12, 2006. In the original article, Malcolm Bricklins last name was incorrectly given and Bricklin was described as the American importer of the Geely line of automobiles. Bricklin is the importer for Chery.