Ships on the Cultural Sea

Two news stories on consecutive days last week tell us where our popular culture is heading. Hint: Its not a pretty sight.

On June 15, Inside.com carried an article by Jesse Oxfeld about the new $30 million, three-year contract for the popular New York afternoon-drive-time radio team of Opie and Anthony. Id never heard of these fellows, but apparently theyre real trailblazers where airwave pollution is concerned.

Peter Goodman of Newsday stated last year that O&A have gone beyond [Howard Stern] in vulgarity. Their listenership, he wrote, is primarily young men who enjoythe kind of talk that was once limited to locker rooms and particularly nasty bars.

Last summer there was a ruckus on the Today show when a woman in the audience flashed her bare breasts on camera. She was taking part in O&As Whip Em Out Wednesday campaign, which encourages women to expose themselves in that manner on that day.

But thats nothing to the O&A community. As Goodman reported this past March, One recent afternoon, [O&A were] listening to songs such as Baby Raper while stepfathers called in and described their fantasies about teenage stepdaughters.

Opie and Anthony work for the same company as Stern does Infinity, part of the sleazy Viacom empire and it seems that Infinity wants them to be to afternoons what Stern, who airs in roughly forty-five markets, is to mornings. According to Inside.com, O&A will now air on 22 other Infinity-owned stations in the top 50 markets, and further syndication [is] in the works.

Talkers magazine editor Michael Harrison says O&As contract signifies thata major company the size of [Viacom] thinks that this new style of broadcasting issignificant enough to put major marketing and financial effort behind itThe simple meaning is, Wow, raunch is big. I think the bigger meaning is that stockholders and the corporate nature of media [sic] will do anything for a profit.

Harrison is right about that anything-for-a-profit part, but hes wrong about a supposed new style of radio. Not only is raunch far from new, but the ascent of Opie and Anthony is yet another indication that it has become the Establishment style. Given Sterns current, and O&As soon-to-be, wide reach, and who knows how many local garbagemouths littering dials from coast to coast, its a lot easier to see a bright future for raunch radio than for the approach represented by Paul Harvey.

In fact, in Harveys hometown, Chicago, the last television show to star Bozo the Clown is a wrap, canceled by WGN.

Bozo premiered there in June 1960. Once upon a time, wrote John W. Fountain in the June 14 New York Times, for many [Chicago] children there seemed nothing better thanBozo and his hour-long show filled with games, cartoons, and slapstick comedy, like a pie in the face or a bucket of water.

That was a long time ago. Today, a 58-year-old Chicago mother of two told the Times, children are much more sophisticated. At the age where they should be wanting to wait for tickets for Bozo, theyre playing those little video gamesKids want fireworks, kids want smoke. They want something more.

When it comes to wholesome, classic comedy, be it Bozo, the Harlem Globetrotters, Lucille Ball, or Laurel and Hardy, less is more. That wisdom, alas, often seems utterly foreign to todays sensation-seeking young people, and to plenty of adults as well.

Chicago-area native Billy Corgan, leader of the now-disbanded Smashing Pumpkins, performed Bob Dylans Forever Young on the Bozo finale. Corgan, whos 34, remarked in the Chicago Tribune, I cant remember not watching the show. For me, it was an innocent thing in a pretty turbulent childhood.

In a real sense, turbulent childhoods are now the norm. A study released in late May by Sesame Workshop, the creators of Sesame Street, found that nearly two-thirds of children [ages 6 through 11] asked to state their fears vividly depicted intense, unsettling anxieties about guns, death, and violence. Among 9-11 year-olds, the proportion climbed to three-fourths. Perhaps not coincidentally, three-fourths of 9-11 year-olds cited the media room as the heart of their home, and 60 percent of boys specifically said the TV was the main attraction in [that] room.

The loss of one show in one city isnt the end of the world; there remains high-quality childrens programming out there. But what is being eroded, systematically and deliberately eroded, is the simple respect for the innocence of the child. Its easy to blame the Viacoms of the world. But check your portfolio: Are you a shareholder?