ABC and NBC touted the Obama administration's new report on women by
leading their evening news shows with it on Tuesday. Diane Sawyer gushed
over the "
huge new report," while NBC's Savannah Guthrie trumpeted the "
first comprehensive White House report on women since...
Kennedy asked Eleanor Roosevelt to lead a study." CBS also highlighted the report on Evening News and on The Early Show the next day.
NBC's Brian Williams, during his introduction to correspondent Savannah Guthrie's report, proclaimed how "
the
White House reported some new numbers today about women in this
country, and while, in many ways, women continue to pass men by, an old
problem is just as bad, just as serious, and it continues to hold women
back economically." After noting the gains by women in terms of
college attendance, Williams continued that the problem was "the pay
gap in the workplace, and that hasn't changed."
Guthrie began with her Eleanor Roosevelt line, and continued that the
report "paints a portrait of a modern woman- less June Cleaver, more Liz
Lemon" (Tina Fey's character from "30 Rock"). She then spouted some of
the figures from the Obama administration document:
GUTHRIE: Pulling together data from across federal agencies, the Obama
administration report finds women have eliminated the gender gap in
education- now, just as likely as men to have a college degree. Young
women actually are more likely to have a degree, reversing the norm of
40 years ago. After booming for decades, the rate of women entering the
labor force has now tapered off: about 61% of women work. But the report
says women are still paid about 75% of what their male counterparts are
paid.
WHITE HOUSE SENIOR ADVISOR VALERIE JARRETT: It's one thing to know
something intuitively. It's very different to have the evidence that
actually backs it up. This report gives us that evidence.
Instead of looking into why this may be, the NBC correspondent
highlighted the outraged reactions from two unidentified women they
interviewed on the street.
By contrast, ABC's Jake Tapper offered some possible explanations to
the pay disparity during his report on World News, even with Sawyer's
triumphal introduction:
SAWYER: The last time that it's happened in America, it was 1963, and John Kennedy was in the White House.
We got answers to some direct questions about women in the United
States: What are their paychecks, their opportunities and their
obstacles? Well, now, tonight, almost 50 years later, those questions have finally been asked and answered once again, a huge new report on American women, where gains have been made, where ground has been lost....
TAPPER (voice-over): Each day, 72 million women in the U.S. get up and
either head to work or look for work. They're a group of women who are
better educated than ever before. But they still make less than their
male counterparts, on average, only 80% of what a man makes....Sometimes it's discrimination, but there are other factors, as well, behind pay inequity.
WHITE HOUSE SENIOR ADVISOR VALERIE JARRETT: Well, one reason is that
they're not going into the kinds of fields that are high-income
producing. And so, the President, since early on in the administration,
has had an effort to encourage women and girls to go into science and
technology and engineering [and] math.
TAPPER: We sat down this afternoon with three professional women to
talk about the fact that women still make less than their male
counterparts.
CAROL WATERS, INTERNATIONAL TECHNOLOGY CONSULTANT: Something that I've seen is, women don't know- or they're unsure of how to actively advocate and negotiate a salary.
TAPPER: That is also a key reason for the disparity, according to ABC News workplace contributor Tory Johnson-
TORY JOHNSON, ABC NEWS GMA WORKPLACE CONTRIBUTOR: We have to recognize
that even if we're uncomfortable, we have to speak up and negotiate for
what we want....
TAPPER: Another reason for pay inequity: women customarily take
on more family responsibilities, caring not only for children, but
these days, elderly parents, thus limiting their availability to work
for pay.
After Tapper's report, Sawyer turned to 20/20 anchor Elizabeth Vargas,
who highlighted "hero companies" such as Google and Johnson &
Johnson that "go above and beyond" for women.
CBS's Katie Couric stuck with the White House's main figures during her report near the end of Evening:
COURIC (voice-over): They work hard for the money, but women still are not getting paid as much as men.
That's among the findings in today's report. Women earn 80% of what
their male counterparts make, up from 62% in 1979. But women now account
for 51% of those in management positions and professional jobs. That's
partially due to the increase in women earning college degrees.
Thirty-six percent of them did in 2009, compared to 11% in 1970, and the
report projects women will account for nearly two-thirds of all
American undergraduates by 2019.
SENIOR WHITE HOUSE ADVISOR VALEIRE JARRETT: We need to make sure that
as a society, we are adapting to the new changes that affect women,
since it's half of our population.
Note how all three networks played soundbites from Valerie Jarrett.
The following morning, Early Show anchor Erica Hill brought on Lucy
Danziger of Self magazine and "business and career consultant" Ronna
Lichtenberg to discuss the White House report. The three took a similar
path as Couric:
HILL: In honor of women's history month, the White House released a
comprehensive report on women in America. It shows where women have made
tremendous gains, and areas where we still lag behind. Here's an
example: young women are now more likely than young men to have a
college degree. But, whatever their level of education, women earn only
about 75 cents for every dollar a man earns. Why is that? Joining us
this morning for a closer look are Lucy Danziger, who's editor in chief
of Self magazine and business and career consultant Ronna Lichtenberg.
Good to have you both with us this morning.
LUCY DANZIGER: Thanks.
HILL: I feel like that number keeps coming up. The disparity in pay.
And we want to take a little bit closer look at it. Because it also has a
lot to do, it turns out, with race. If we look at it, Asian women make
about 95 - the pay gap is about 95%. White women, 82%. And then we see a
huge dip, African-American women, 71%. Hispanic women, 62%. We're
making more than ever. But there's still this gap. Why?
DANZIGER: Well, I mean, we'd say you have to value yourself, right?
That for most women, talking about money may be an uncomfortable place.
But think of it in terms of time. That missing quarter doesn't sound
like a lot. But if your future employer said, 'Oh, by the way you're
going to have to work ten hours while your male colleagues are going to
work eight,' then you might say, 'Well that's not fair.' Right? Those
two extra hours are the same 25% that we're missing in our paycheck.
Those are two hours you could spend taking care of yourself, your
family, having leisure.
HILL: Right. So then, Ronna, how do you change that?
RONNA LICHTENBERG: I see it a little different from Lucy.
HILL: Okay.
LICHTENBERG: Which is that, we're past the days of overt discrimination, right?
HILL: Yeah.
LICHTENBERG: There are not ads anymore that say we want a woman or we
want a man or we're going to pay you less. Publicly held companies
cannot do that. And even the soft discrimination is much better than it
was. So that number also reflects choices that women are making about
what they study, what to careers they're going after, and also what
they're doing at work. Are they there five days a week? Are they taking
lots of time off? So it's not the old-fashioned head-to-head, 'You're a
guy so you're going to make more than me.'
- Matthew Balan is a news analyst at the Media Research Center. You can follow him on Twitter here.
