Dan Harris introduced the segment saying, “This really is a scathing report. Not only does it accuse the food companies of pushing the least nutritious cereals to kids, but it also says the companies’ promises to police themselves are hollow. What’s more the study authors say they have proof for parents that kids will eat unsweetened cereals if they’re offered.”
But his two minute 58 second segment devoted a meager 21 seconds to defending cereal makers, and never mentioned the role of parental responsibility.
Harris complained that the Yale study from
Brownell told Harris that is a problem and that “there are ways to train kids to eat healthier foods. It’s all about what they’re exposed to.”
Harris did include one corporate defender in the story: Elaine Kolish, VP of Childrens’ Food and Beverage Advertising Initiative. The ABC reporter put her on defense asking her to “explain to me how [these cereals can be called ‘better for you’] that works, because it seems to me that there is actually nothing worse for you.”
Kolish replied that cereals “advertised in our program are low in calories and provide and important source of these nutrients for kids’ diet.”