Five Policy Positions to Drive Him Wild! Cosmo Will Endorse Candidates
And you thought the left had exhausted all the ways to reach low-information voters in 2012.
Women‚Äôs magazine Cosmopolitan (famed for its sex "advice") will endorse political candidates ‚Äď starting with the 2014 midterm elections. Politico reported on the ‚Äú#CosmoVotes campaign,‚ÄĚ that begins Monday as an ‚Äúeffort that will include candidate endorsements, stories on women-centric issues ‚Ä¶ and a social media effort to get readers to the polls and be part of ‚Äėthe party of the year‚Äô‚ÄĚ ‚Äď a party that plans to wipe out pro-life candidates.
The site, which boasts 30 million unique visitors per month, ‚Äúwill endorse from one to three candidates based upon an ‚Äėestablished criteria agreed upon by Cosmo editors‚Äô‚ÄĚ every week beginning Sept. 8 for the November elections.
That criteria, says Politico, ‚Äúfall squarely into the liberal camp ‚ÄĒ equal pay, pro-choice, pro-birth control coverage, anti-restrictive voter-ID laws.‚ÄĚ
But there is one ‚Äúdeal breaker:‚ÄĚ abortion.
When Politico asked about ‚Äúa [hypothetical] candidate who might line up on certain issues like equal pay but is pro-life,‚ÄĚ Amy Odell, a Cosmopolitan.com editor heading the new political push, ‚Äúsaid that would be a deal breaker.‚ÄĚ
To clarify, Odell continued, ‚ÄúWe‚Äôre not going to endorse someone who is pro-life because that‚Äôs not in our readers‚Äô best interest.‚ÄĚ ‚Äú[P]eople say that‚Äôs a liberal thing, but in our minds it‚Äôs not about liberal or conservative, it‚Äôs about women having rights, and particularly with health care because that is so important. All young women deserve affordable easy access to health care, and that might include terminating a pregnancy, and that‚Äôs OK.‚ÄĚ
(Yes, Cosmo deeply cares about ‚Äúall young women.‚ÄĚ Minus those pro-life women voters, women candidates ‚Äď and unborn females, of course.)
‚ÄúThese are about lifestyle issues for women,‚ÄĚ Cosmo Editor-in-Chief Joanna Coles said. ‚ÄúThe biggest single decision which will impact your life is when you have a child,‚ÄĚ she ironically noted. ‚ÄúI want women to have control over that, not a bunch of old white guys sitting in D.C. That to me is why I am doing this.‚ÄĚ
Besides that, Coles highlighted healthcare, contraception, equal pay and ‚Äúgun control issues.‚ÄĚ ‚ÄúIf there are candidates who are in favor of 9-year-old girls shooting Uzis at a theme park,‚ÄĚ she declared, ‚Äúwe are not in favor of those candidates.‚ÄĚ
As part of the master plan, Cosmo‚Äôs senior political writer Jill Filipovic, ‚Äúwill interview candidates and publish pieces on issues of the day.‚ÄĚ One to-be-published story will focus on ‚Äúthe struggles women officeseekers have with the media.‚ÄĚ (Speak for yourself, Cosmo.)
The social media campaign will feature Ban Bossy‚Äôs Beyonc√© to publicize a ‚ÄúSave the Date‚ÄĚ for Election Day.
Cosmo‚Äôs new endorsement offers phenomenal ‚Äúcredibility‚ÄĚ to the abortion movement. What candidate doesn‚Äôt want a recommendation from an outlet that hosts the ‚Äú2014 Sex Olympics" ‚Äď or the ‚ÄúHoliday Sextacular‚ÄĚ "Twelve Days of Sex Moves"? Specific to the website, Cosmo also offers sexual positions for lesbians and ‚ÄúThe 16 Best Chairs to Have Sex On.‚ÄĚ
‚ÄĒ Katie Yoder is Staff Writer, Joe and Betty Anderlik Fellow in Culture and Media at the Media Research Center. Follow Katie Yoder on Twitter.